Meet the brand … shall we?! I wanted to introduce a new series on the blog, something where I can help you meet and get an insight into skincare brands. Give you some information on the brand and let you dive into it’s magical world, by letting you all indulge within their top selling products for you to have a try whenever you spot them next time … what better brand is there to start with other than Kiehl’s?!
“The thing most important to me is to keep Kiehl’s true to what it is. Respect for old-fashioned values is really who we are.” Kiehl’s President Michelle Taylor
Specialisation: premium skin, hair and body care products
Founded: 1851 Manhattan at Third Avenue and East 13th Street
Started off as: a single pharmacy
Availability: worldwide boutiques, airports and many high-end department stores
Design of the stores: classic apothecary style, similar to original pharmacy
Headquarter: the first pharmacy, still as it was when first opened
Owned by: L’Oreal since April 2000
Distinguished for: natural beauty and simple packaging speaking to the old apothecary concept
Advertising: ”clever marketer” word of mouth as well as free samples and gifts rather than traditional marketing techniques
Bring back to Kiehl’s: when buying Kiehl’s products check if your country does the offer, by bringing back some empty packagings you can get a free lip balm or a sample x
“Kiehl’s gave away more than 12 million samples a year, which represents 80 percent of their total marketing budget” according to Lynn Upshaw in Truth: The New Rules for Marketing in a Skeptical World.
Upshaw writes, “The Kiehl’s way of ‘selling’ is not to sell at all… They believe the products will do what they do and no hype will change that”
When you walk by a Kiehl’s store next time or when you’re simply browsing in need of new products to satisfy you, look at:
A perfect blend of oils which perfectly address the problems of the skin overnight: hydrates, moisturises, gets rid of imperfections especially painful pimples! Makes the skin glowing overnight in just a few drops… The skin feels like it never has before, after one use you can tell that it works.Ultra Facial Cream:
Moisturising facial cream ensuring that the skin gets it’s daily dose of hydration and moisture, making it feel smooth, soft and healthy looking. It even works for my really dry skin.Creamy Eye Treatment with Avocado:
Gentle formula to moisture the delicate skin of the under eye area which is really prone to dehydration.